World’s First Urban Drone Delivery System Takes Off

With much speculation surrounding whether the commercial up-take of drone delivery would ever hit the skies, it looks like we can now stop wondering. Drone technology company Flytrex, in partnership with AHA, Iceland’s largest online marketplace, today announces the official launch of the world’s first operational on-demand urban drone delivery service.

The first of its kind drone delivery system aims to upgrade efficiency in food and consumer goods delivery industry in Iceland’s coastal city of Reykjavik– slashing delivery times, reducing energy consumption and streamlining delivery logistics.

“We’re making delivery as instant as ordering,” said Yariv Bash, CEO and Co-Founder of Flytrex. “We’re excited to be working with AHA to make on-demand drone delivery a reality in Reykjavik, and soon around the world. Drone-based disruption is only taking off, with Iceland as its runway.”

Following a meticulous regulatory process with the Icelandic Transport Authority (Icetra), Flytrex and AHA received approval to implement their autonomous drone system to deliver food and consumer products from shops and restaurants on one side of Reykjavík to a designated point across the city.

Reykjavik is a unique city, which presents its inhabitants with a challenge – the city landscape makes it difficult to reach all parts of the city, as two parts of the city are separated by a large bay. Delivery between the two locations can take up to 25 minutes, until now that is. Delivery time between the two locations has been cut down to a record four minutes, thanks to the new drone delivery service, with a 60% reduction in per delivery cost. It’s a faster, cheaper and 100 percent electric alternative delivery model, according to Flytrex.

World’s First Drone Delivery System Takes Off flytrex
Iceland’s coastal city of Reykjavik – two parts of the city separated by a large bay

The new drone logistics system will allow direct delivery between two parts of the city, saving energy and human resources normally allocated to the circuitous ground route over a river bridge located in the north-eastern part of the city saving up to 20-minute drive during peak hours. After a trial period, Flytrex and AHA intend to deliver packages along multiple routes and directly to consumers’ backyards.

“We have seen a tremendous increase in our online delivery orders in recent months, especially our retailers’ products, and we expect to see this growth continue in the coming months as consumers experience the much faster delivery times Flytrex drone delivery offers,” said Maron Kristófersson, CEO of AHA.

“We’ve been monitoring online logistic technologies around the globe, and Flytrex soared above all the others with its swift, smart, safe, and commercially viable solution. The partnership with Flytrex will further propel AHA’s turn-key software, sales and business processes for operating a multi-merchant e-commerce marketplace. We hope to Partner with Flytrex not only in Iceland, but also as part of our marketplace solution overseas.”

About Flytrex

Flytrex provides comprehensive autonomous drone delivery systems that enable any business, from SMBs to e-commerce giants, to integrate same-day autonomous drone delivery into their offering. The company is headquartered in Tel Aviv.

About Aha

Aha provides a turn-key marketplace to restaurants, retail and grocery stores handling the e-commerce process from A-Z, including catalog loading, sales, marketing and delivery.  The marketplace has been in operation and development for 6 years  and is now the leading e-commerce marketplace in Iceland for hot food, groceries and products from over 100 companies. 

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