The Ultimate Unboxing Video

By Grant Arnott | 04 May 2015

Something amusing to kick off the week – see Weird Al Yankovic’s take on ‘unboxing’ as he takes to YouTube to unveil his 2015 Grammy Award.

Veteran comedic artist Weird Al Yankovic delivers his take on the online retail ‘unboxing’ phenomenon, where customers take to YouTube and Facebook to show off and describe recent purchases. SeeWeird Al’s reaction to receiving his 2015 Grammy Award at home.

What is also significant here is this allows us, after almost five years, to tick off an ambitious objective we set for ourselves in 2010 – to publish a Weird Al Yankovic video tied in to e-commerce.

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