Special Reports
Customer Relationship Management
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About this report

This Special Report aims to look at the recent changes in customer relationship management, help decipher how to choose an appropriate CRM solution for the retail environment, and how to successfully implement a new system.

Overview

Customer Relationship Management (CRM) is the strongest and the most efficient approach in maintaining and creating relationships with customers, allowing a business to better serve the needs of its consumer base.  A CRM solution should provide cost-efficiencies to a business and allow sales teams to not only cross sell and upsell to existing customers, but to acquire new prospects to further grow revenue. Used effectively, Customer Relationship Management (CRM) can result in enormous savings and increased revenue generation by facilitating uplifts in sales, higher lead generation, better cross selling and upselling, service cost reductions, accelerated sales cycles and greater customer retention and loyalty. But what’s the secret to getting the most from your CRM solution?

Contents

  • CRM’s ‘Coming of Age’
  • Buy, Build or Customise?
  • Selecting a CRM for Retail
  • Avoiding the Pitfalls
  • Q&A
  • Case Study
  • Solution Provider Information