CRM is the strongest and the most efficient approach in maintaining and creating relationships with customers, allowing a business to better serve the needs of its consumer base. Executed well, a good CRM system should result in an all-round better customer experience and keep them loyal to the business, ultimately enhancing turnover and profit. A CRM solution should provide cost-efficiencies to a business, and allow sales teams to not only cross sell and upsell to existing customers, but to acquire new prospects to further grow revenue.
This Special Report aims to look at the recent changes in customer relationship management, help decipher how to choose an appropriate CRM solution for the retail environment, and how to successfully implement a new system.
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