50: Customer Relationship Management

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Used effectively, Customer Relationship Management (CRM) can result in enormous savings and increased revenue generation by facilitating uplifts in sales, higher lead generation, better cross selling and upselling, service cost reductions, accelerated sales cycles and greater customer retention and loyalty. But what’s the secret to getting the most from your CRM solution?

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CRM is
 the strongest and the most efficient approach
 in maintaining and creating relationships with 
customers, allowing a business to better serve
the needs of its consumer base. Executed well, 
a good CRM system should result in an all-round better customer experience and keep them loyal to the business, ultimately enhancing turnover and profit. A CRM solution should provide cost-efficiencies to a business, and allow sales teams to not only cross sell and upsell to existing customers, but to acquire new prospects to further grow revenue.

This Special Report aims to look at the recent changes in customer relationship management, help decipher how to choose an appropriate CRM solution for the retail environment, and how to successfully implement a new system.

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