Information technology may be a golden goose for some, while for others it may turn out to be Pandora’s Box.
By enabling the sharing of information, the internet has become a veritable cornucopia of data of all kinds. Not only do people and organisations have greater, faster access to information than ever before, these same entities are at risk of giving away more information than ever before, and this has lead to new concerns regarding digital privacy.
For retailers able to toe this invisible line of what is acceptable and trustworthy – versus what is too intimate or potentially malicious – personalisation presents a real sales opportunity.
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