Experiences have emerged as the next step in the progression of Retail’s economic value. So, how can your e-commerce and digital channels adapt to this changing consumer behaviour? Retailers need to think beyond the transaction and beyond the basics of customer service to create a compelling customer experience that differentiates and embodies their brand – experiential commerce.
With thanks to our subject matter experts, Sealed Air and Longtail UX, this Special Report will examine experiential commerce and outline best practice tips for creating a personalised, intuitive and a more engaging retail experience across all channels.
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