60: Experiential Commerce


The last few years have seen exciting developments in the experiential commerce space, which is exciting for brands and consumers alike. While creating a compelling customer experience is essential, it’s important to make sure the foundations are in place.

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Experiences have emerged as the next step in the progression of Retail’s economic value. So, how can your e-commerce and digital channels adapt to this changing consumer behaviour? Retailers need to think beyond the transaction and beyond the basics of customer service to create a compelling customer experience that differentiates and embodies their brand – experiential commerce.

With thanks to our subject matter experts, Sealed Air and Longtail UX, this Special Report will examine experiential commerce and outline best practice tips for creating a personalised, intuitive and a more engaging retail experience across all channels.

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