60: Experiential Commerce

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The last few years have seen exciting developments in the experiential commerce space, which is exciting for brands and consumers alike. While creating a compelling customer experience is essential, it’s important to make sure the foundations are in place.

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Experiences have emerged as the next step in the progression of Retail’s economic value. So, how can your e-commerce and digital channels adapt to this changing consumer behaviour? Retailers need to think beyond the transaction and beyond the basics of customer service to create a compelling customer experience that differentiates and embodies their brand – experiential commerce.

With thanks to our subject matter experts, Sealed Air and Longtail UX, this Special Report will examine experiential commerce and outline best practice tips for creating a personalised, intuitive and a more engaging retail experience across all channels.

Power Retail provides these digital resources to our readers for free. By entering your details and completing the download process in the cart, you acknowledge that you may receive further communications from the compilers of this report.

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