Special Reports
Affiliate Marketing
$50
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About this Report
This Affiliate Marketing Special Report offers a complete overview of this particular industry in Australia, its history and development, as well as how retailers can best use it to increase sales and brand awareness.

Overview
As with many facets of media and communications in the digital era, marketing has become an increasingly fragmented and challenging endeavour as more and varied alternatives appear online. One marketing model is designed to cut through the clutter by creating mutually beneficial networks between merchants, publishers and – ultimately – the customer. These networks are known as ‘affiliate’ networks, operating purely on a performance-based model, meaning the merchant only pays for the result they have agreed upon – in most cases, a sale.

Contents

  • Contents Foreword
  • Introduction Overview
  • History and Development
  • Local Affiliate Landscape
  • Q&A John Matthews
  • Affiliate Marketing – Host of Digital Marketing Practices
  • Case Study