Industry Whitepapers
Attract The Changing Face of The Online Consumer

Get unlimited access to this and 80+ other Power Retail publications with a Switched ON Insights membership for $1299.

About the report

If you think Millennials are the most important or only demographic to pay attention to or that Baby Boomers don’t use eCommerce, think again. While Millennials spend $600 billion per year in the US alone, Baby Boomers outspend other generations by about $400 billion annually and are increasingly spending their money online.

This eBook outlines the significant market opportunity for retailers that can convert Baby Boomer and Millennial prospects into customers. It’s also chock-full of statistics that underscore the similarities – and differences  – between the three segments. You’ll walk away with a deeper understanding of each demographic and practical advice for supercharging the customer experience for all of them.