About the report
All online retailers experience shopping cart abandonment. In 2010, Forrester Research and MarketingSherpa reported abandonment rates of 55% and 52% respectively. More recent numbers from SeeWhy and Fireclick show abandonment rates are now hovering around 72%.
In order to combat shopping cart abandonment, it’s important to analyse the shopping experience from the moment a shopper adds a product to their cart through purchase completion in order to determine what post-abandonment marketing tactics can be leveraged to eventually gain the conversion. Covering every fork in the road that could cause a customer to abandon their purchase and automating post-abandonment messages will lead to increased revenue without requiring a major effort.