Spotlight Series
Buy Now, Pay Later

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About this Report:

This report addresses the pressing issues of how important Buy Now, Pay Later (BNPL) options are to consumers, where it’s headed and how to leverage it for profit and growth. The research identifies 12 key trends and can be used by retailers to inform their BNPL strategy.


Convenience has always been a key driver of online shopping. The latest development in convenient e-commerce payment options are BNPL services. Following their explosion onto the Australian market in 2015, BNPL services are now offered by 32 percent of Australian online retailers and are used by 27 percent of online shoppers. This report provides brands and retailers with actionable insights on BNPL, based on thousands of interviews with online shoppers, in-depth interviews with retailers, an overview of current reporting and input from industry leaders.

Report Contents:

  • Market Context
  • Takeouts
  • Market Impact
  • Usage Drivers
  • Shopper Behaviour
  • Retailer Evaluation
  • Supplier Review
  • International Markets
  • BNPL Service Comparison