E-Commerce Platforms: Building Your Online Retail Foundation
About this Report
Fundamental to any e-commerce website is the platform upon which it’s built. This not only forms the basis of an online business, allowing online transactions to occur, but in the rapidly evolving world of multichannel retailing it may be the solution through which to drive your business into the future.
Though the basic definition of an e-commerce platform is ‘a software that enables transaction via the internet’, these platforms have quickly developed into comprehensive, all encompassing online retail solutions. Allowing retailers to target, capture, engage and retain customers, through not just the traditional web store, but also via offline, mobile and social media channels.