Special Reports
Email Marketing 3.0
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About this report

This Special Report aims to bring you up to speed on how to tweak your marketing message to maximise the effectiveness of your e-mail content, from optimising a marketing campaign for the mobile device, to analysing the customer journey and tailoring your campaign to match.

Overview

Despite measures from major webmail applications to curb the prevalence of commercial mail such as Gmail’s new segmented inbox and Promotions tab, customers are still responding strongly with marketing campaigns conducted via email. Since our last look at email marketing a touch over two years ago, online retail itself has changed dramatically. But despite measures from major webmail applications to curb the prevalence of commercial, customers are still responding strongly with marketing campaigns conducted via email. This report will look at the changes and new trends in e-mail marketing

Contents

  • The Four Pillars of Email Marketing
  • Email Marketing Campaign Performance Tuning
  • Plan the Path, Anticipate the Detours: Reading Today’s Connected Consumers
  • Q&A with Jim Davidson, Head of Research, Bronto Software
  • Case Study: Not on the High Street