Special Reports
Enterprise Product Information Management

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About this Report

As communications technology continues to evolve at an ever-increasing rate, data can be transmitted in higher quantities and at greater speeds than ever before. For retailers, this information could be consumer behaviour and website usage data, employee hours or financial accounts to name a few. However, only one type of information is unique and integral to the new retail model: product content data.


The more complex the retail model, the range or the individual products involved, the more necessary it is to have a system in place that can manage, maintain and distribute this type of information. These systems are a subset of Master Data Management solutions – the Product Information Management system, or PIM. The sponsors and industry experts that have contributed to this report deserve special recognition, as this document would not have been possible without their insight, advice and specialist knowledge.


  • Introduction – Overview
  • PIM: System at the Centre
  • Supermarkets of the Future
  • Q&A with Jason Mallia
  • Case Study: Puma
  • Solution Provider