Special Reports
Experimental Commerce
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About this Report

This Special Report on Experiential Commerce will examine and outline best practice tips for creating a personalised, intuitive and more engaging retail experience across all channels.

Overview

Experiences have emered as the next step in the progression of Retail’s economic value. So, how can your e-commerce and digital channels adapt to this changing consuming behaviour? Retailers need to think beyond the transaction and beyond the basics of customer service to create a compelling customer experience that differentiates and embodies their brand – experiential commerce. Retailers can’t lose sight of getting the basics right when it comes to delivery and fulfilment. Creating a seamless customer experience has never been more important, and every element of the consumer journey is a chance to elevate your brand (and vice versa)

Report Contents

  • Consumer Engagement in an Evolving E-commerce Landscape
  • From Storefront to Door-front: Bringing Brand Experiences to the Home
  • A Personalised, Intuitive and Engaging Retail Experience Across all Channels
  • Q&A with Sealed Air’s Brendan Thomas
  • Q&A with Longtail UX’s Andreas Dzumla
  • Solution Providers