Special Reports
Getting Personal
$50
alt

Get unlimited access to this and 80+ other Power Retail publications with a Switched ON Insights membership for $1299.

About this report

By enabling the sharing of information, the internet has become a veritable cornucopia of data of all kinds. Not only do people and organisations have greater, faster access to information than ever before, these same entities are at risk of giving away more information than ever before, and this has lead to new concerns regarding digital privacy. In this special report we navigate these issues and more.

Overview

Information technology may be a golden goose for some, while for others it may turn out to be Pandora’s Box. By enabling the sharing of information, the internet has become a veritable cornucopia of data of all kinds. Not only do people and organisations have greater, faster access to information than ever before, these same entities are at risk of giving away more information than ever before, and this has lead to new concerns regarding digital privacy. For retailers able to toe this invisible line of what is acceptable and trustworthy – versus what is too intimate or potentially malicious – personalisation presents a real sales opportunity.

Contents

  • Putting Context Back into the Retail Experience
  • The Rising Popularity of Personalisation
  • The Power of Retargeting and How to Use It
  • Q&A with Sitecore’s Gabriel Ponzanelli
  • Case Study – Tyreright