Hitting the Mark Benchmarking Report

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This year dotmailer has highlighted 20 Australian brands in their exclusive Hitting the Mark 2018 email benchmarking report. They’ve researched and objectively scored the brands against an extensive scoring criteria, revealing which brands are using email to its full potential, and which brands still have ground to make up. Hitting the Mark Australian Edition features Harvey Norman, Zanui, Booktopia, Kitchen Warehouse, MYQT, and more.

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This year dotmailer has highlighted 20 Australian brands in their exclusive Hitting the Mark 2018 email benchmarking report. They’ve researched and objectively scored the brands against an extensive scoring criteria, revealing which brands are using email to its full potential, and which brands still have ground to make up. Hitting the Mark Australian Edition features Harvey Norman, Zanui, Booktopia, Kitchen Warehouse, MYQT, and more. The following emails from each brand were researched and scored:

·         Newsletter sign up
·         Welcome emails
·         Abandoned cart emails
·         Newsletters
·         Post-purchase

Download your complimentary copy of the report to learn which brand came out on top.

Power Retail provides these digital resources to our readers for free. By entering your details and completing the download process in the cart, you acknowledge that you may receive further communications from the compilers of this report.

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