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Book 1: Home Page Best Practice

5 out of 5 based on 2 customer ratings
(2 customer reviews)

$299.00

In stock

Power Retail’s first Best Practice Guide! Featuring home page best practices, including examples on which Australian and Global retailers are leveraging best practice in action. Learn how and why the application of best practice is important to the entire digital channel, and how it expedites a retailer’s digital evolution.

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The E-book creation Home Page Best Practice written by the acclaimed Greg Randall is now available.

Greg Randall of Comma Consulting has spent over 50,000 hours (and counting) of time on improving, creating, and developing digital/eCommerce channels for retailers. In this current retail environment, it is now more important than ever that retailers ensure best practice guidelines are met. This 99 page guide delivers invaluable insights on the best practice rules that need to be applied when determining placement, treatment and behaviours of home page elements.

Below are some examples of what has been achieved when retailers follow the guidance in this book:

  1. Conversion rates for consumers who start their journey on the homepage increases up to 195%
  2. Homepage bounce rates are reduced by 45%
  3. Page value of the homepage increases up to 175%

What you will learn after reading:

  • Why and how the application of best practice is important to the entire digital channel and how it expedites a retailer’s digital evolution.
  • The best practice rules that need to be applied when determining the placement, treatment and behaviours of page elements for both desktop and smartphone screens.
  • The importance and impacts of the right search box placement and treatment in the header and how this contributes to creating amazing online experiences.
  • The dangers of the wrong carousel banner treatment. Understanding what “carousel banner blindness” is and how to avoid it.
  • Why products should never be placed on the homepage.
  • What content needs to be placed in the body of the homepage (below the carousel) and how this content contributes to creating amazing online experiences.
  • The differences in page element treatment across devices (desktop and smartphones).
  • What extra effort needs to be applied to ensure best practice is leveraged on smartphone screens.
  • Understand how Australian and global retailers are leveraging best practice in action (the top retailers in Australia and around the world are used as both good and bad examples throughout).

2 reviews for Book 1: Home Page Best Practice

  1. 5 out of 5

    (verified owner):

    We all know that it is a very competitive market, so recommending this book might shoot me in foot as my competitors could end up buying it as well ;o). Luckily I also believe in Karma, so I have no hesitation by stating that the “Home Page Best Practice” e-book is a must for anyone, who own or manage an e-commerce website. There were things I already knew about, but also things I didn’t, so for me I got excellent value for my money. What I like the most about the book is that it is an easy section-by-section guide/check list to follow to make sure my homepages are the best they can be.

  2. 5 out of 5

    (verified owner):

    This e-book was a pleasure to read and continues to be a great resource to go back to time and time again. The visuals and screenshots are incredibly helpful and make everything crystal clear. Worth every cent and more. I work in this field day in and day out, and I definitely found some surprises in “Home Page Best Practices”- some of my methods and previous mindset was challenged! Greg Randall does a great job of explaining the reasons of why these are the best practices and after implementing these a couple of months ago I am definitely seeing the difference!

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