Industry Whitepapers
Integrating Buy Now, Pay Later with Your Digital Marketing Strategy

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About this Report
Developed by Shout Web Strategy & Openpay, this industry report includes guidance and tips for getting the most out of a BNPL solution.

Readers will learn how to drive search traffic using Buy Now, Pay Later search terms and optimise meta data to include BNPL keywords. The report also details how to incorporate BNPL into retailers’ outreach strategies and add BNPL to paid search ads to acquire new, engaged audiences.

Report Contents:

  • Introduction
  • Choosing the Right Flexible Payment Processor
  • Acquiring More Customers Through Organic and Paid Search Strategies
  • Meta-Data Optimisation – BNPL Keyword Inclusion
  • Category, Sub-Category, Brand Content Strategy
  • Site Interlinking
  • Off-Page Optimisation
  • How to Find Outreach Sites
  • Industry Bodies and Trade Events
  • Donations
  • Paid Search Strategies
  • Success Story – A Case Study
  • Highlighting the BNPL Message in Your Current Strategy as a Conversion Booster
  • Expand Your Current Search Setup to the BNPL Audience
  • Integration Final Steps and Checklist