Special Reports
Leveraging Holiday Sales In Asia-Pacific
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About this Report

Leveraging holiday sales is no longer an option – it’s a must-do for retail marketers, and this report examines the best on offer globally, with a specific focus on the Asia-Pacific. This report is to help you gain an edge over rivals using the enormous power of online holiday shopping events.

Overview

Online holiday shopping events have been enjoying huge media coverage around the globe in recent years, and for good reason – they deliver extraordinary volumes of sales for retailers and excite frenzied behaviours in customers. The opportunities for Australian online and multichannel retailers to take advantage are extraordinary, and this report gives you ample information to consider before the holiday shopping events arrive. Planning is everything, and in the pages ahead you’ll learn the key essentials for executing a successful holiday shopping campaign.

Contents

  • Holidays Sales – A Global Overview
  • How to market during holiday shopping events
  • Holiday sales trends
  • Q & A with Don Zhao, Executive Director, Azoya International
  • Case Study – Black Friday
  • Solution Provider