Marketers in the travel industry have to juggle producing not only relevant content, but content that is extremely time-sensitive and actionable to the end customer.
In this white paper, we’ll take a look how Open Time Content (OTC) can help your travel brand stand out by exploring:
- Overcoming the limitations of traditional emails, such as static messages with outdated information
- New tools marketers can use to provide current information to travelers before, during, and after their trips – through a single email
- How marketers can use email in a whole new way, regardless of where or when they open the message.
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