Main Category Page Best Practice
Main category pages are the crucial beginnings of consumer engagement. It is through these pages the consumer is first introduced to content relevant to their buying intent. This book explores, in detail, how to construct a best practice main category page for both desktop and mobile. It does this in relation to understanding which Australian retailers are delivering good or poor main category pages, and what changes should be implemented to improve engagement.
Greg Randall comprehensively discusses the best practice characteristics of main category pages including; intuitive category naming, defining category layers and intuitive classification of products within categories. Applying Randall’s insights enables retailers to begin from an effective starting point but also, will expedite the retailer’s digital evolution.