Special Reports
Mobile Advertising
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About this report

Covering ad formats, platforms and even attribution models, this Special Report aims to provide the perfect overview of this thriving corner of the marketing field.

Overview

While many marketers are still coming to terms with the proliferation of advertising channels online, a whole new chapter in advertising is being written. With mobile penetration rates at staggering highs, and users engaging with their devices regularly and often, the value of mobile advertising options are already outpacing their computer-based predecessors. This Special Report explores the range of options available in the booming mobile advertising market, including ad formats, platforms and attribution models.

Contents

  • Mobile Advertising: A channel unto itself
  • Mobilise the troops: Kickstart your sales with mobile advertising
  • Getting a Grip on On-Site Behavioural Targeting
  • Q&A with Criteo’s Jeremy Crooks
  • Case Study: The Iconic