Special Reports
Multichannel
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About the report

According to Forrester Research, 66 percent of online users in Australia purchased a product/service online in the past three months, and sales revenue from online retail is predicted
to grow to +$33 billion by 2015. In the multichannel retail space, there’s been a lot of money being left on the table by those struggling to comprehend the benefts of e-commerce. That has left the door open for pureplay merchants like DealsDirect, Catch of the Day, Appliances Online, Kogan and others to capitalise on the fast-growing interest from consumers in online spending. Claims have been staked and aside from a few challengers, bricks and mortar retailers in Australia have a serious amount of catching up to do