Onsite Personalisation for Improved Conversation
About this Report
In this report, we showcase real world examples to explain the role of Personalisation, the importance of cart abandonment, product recommendations and segmentation and how brands can create truly unique online customer experiences.
On-site Personalisation strategies are undoubtedly the way forward for e-commerce professionals and marketers seeking more dynamic, measurable and relevant ways to engage their target audience. Many e-commerce organisations have been slow to make the most of On-site Personalisation, perhaps fearful of the complexity, costs and added layers of technology required to make it work. However, there has never been a better time to revisit this important aspect of an e-commerce and marketing strategy. The complexity of implementation and cost of ownership has significantly reduced to the point where small and large retailers can incorporate rich On-site Personalisation techniques to their site in less than 4 weeks without writing a line of code. This report will explore how.
- The Role of Data in Personalisation
- The Facts on Personalisation
- Personalisation – The Simplest Way to Get Ahead
- Getting a Grip on On-Site Personalisation
- Q&A with Barilliance’s Nir Ben-Dor
- Case Study – Kitchenware Direct
- Solution Providers