Special Reports
SEO Reloaded
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About this report

This report will bring you up to speed with the latest developments in SEO; how far it’s come, where it’s going and why it’s so important that your brand runs ahead of the game instead of chasing behind.

Overview

For any online presence, whether an online retailer, a news source, content provider or for any business with an online sales channel, having a strong search engine optimisation strategy is just as important to attracting new visitors as it was three years ago, when Power Retail published our original special report on this topic. SEO remains a constantly evolving and changing landscape and keeping up with new developments in the field is vital to maintaining a steading search engine ranking. With the years have come new focal points for web developers and marketers alike, and the push to cater to customers, not search engines, has become a recurring theme of updates and refinements to search algorithms.

Contents

  • Search Engine Optimisation – A History
  • Stop Chasing Google
  • The SEO Percentage Game: Minor Ways You Can Get Ahead of the Curve
  • Q&A with James Ward
  • Case Study: Mwave
  • Solution Providers