Power Retail’s Shopper Profile Reports are monthly deep-dives into key retail categories.
This report on Health & Beauty features 30+ pages and more than 70 charts telling you everything you need to know about the Health & Beauty online shopper.
Drawn from over 20,000 online shopper interviews conducted in the last six months, our findings include that:
- 9% of all online shopping transactions are for health and beauty products
- 49% of health and beauty shoppers mostly buy items that are on sale or promotion
- 87% of health and beauty shoppers didn’t even consider returning their last purchase