Shopper Profile Reports
Shopper Profile Report: Health and Beauty

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Power Retail’s Shopper Profile Reports are monthly deep-dives into key retail categories.

This report on Health & Beauty features 30+ pages and more than 70 charts telling you everything you need to know about the Health & Beauty online shopper.

Drawn from over 20,000 online shopper interviews conducted in the last six months, our findings include that:

  • 9% of all online shopping transactions are for health and beauty products
  • 49% of health and beauty shoppers mostly buy items that are on sale or promotion
  • 87% of health and beauty shoppers didn’t even consider returning their last purchase