Shopper Profile Reports
Shopper Profile Report: Homewares

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Power Retail’s Shopper Profile Reports are monthly deep-dives into key retail categories.

This report on Homewares features 30+ pages and more than 70 charts telling you everything you need to know about the Homewares online shopper.

Drawn from over 20,000 online shopper interviews conducted in the last six months, our findings include that:

  • 45% of homewares shoppers mostly buy items that are on sale or promotion
  • 70% of homewares shoppers find influencers on Facebook
  • 45% of online homewares purchases are for between $51 and $150
  • 9% of all online shopping transactions are for homewares