About the report
Considering that site search is essentially a website’s gateway to its business, the function of that box is a lot more complex than many realise. Understanding the depth of the contribution site search can make towards the success of an e-commerce site, is vital for any successful online retailer. It’s not just about fnding a product, although that is defnitely where it starts, it’s about using the data inputted into the function in order to maximise conversions — and comprehending the range of potential positive consequences site search can have on business when implemented correctly. So how exactly can site search inﬂuence the success of an e-commerce website?