Spotlight Series
Loyalty Programs
$399
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Overview:

Power Retail’s Spotlight Series Reports empower e-commerce industry professionals with the insights they need to make better decisions.

Each report is based on nationwide research, with over 5,000 retailer and consumer respondents and addresses a key e-commerce challenge. The series is an invaluable resource for e-commerce professionals looking to stay ahead of the game in an increasingly competitive market.

About this report:

In an era where consumer behaviour is more complicated than ever before and the entire retailer environment has been flipped on its head, does the age-old loyalty program still add value to an otherwise crowded landscape? While logic would suggest that loyalty programs should dwindle as other elements (including personalisation and AI) ramp up their efforts, the opposite seems to be true. That Amazon Prime and eBay Plus are leading the way with their loyalty programs shows that it’s vital for retailers to take note. It’s no longer just a question of whether to offer a loyalty program but the very make-up of such a program poses a complex question in itself. Most of all….do loyalty programs actually live up to their name and keep consumers loyal? Based on deep insights from consumers, retailers and industry best practice, this Spotlight Series Report features key insights to help shape strategy and stay ahead of the competition.

 

Report Contents: 

  • Context
  • Program Design
  • Perceived Value
  • Shopper Segmentation
  • Retailer Engagement