Spotlight Series
Next Generation Shoppers

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Power Retail’s Spotlight Series Reports empower e-commerce industry professionals with the insights they need to make better decisions.

Each report is based on nationwide research, with over 5,000 retailer and consumer respondents and addresses a key e-commerce challenge. The series is an invaluable resource for e-commerce professionals looking to stay ahead of the game in an increasingly competitive market.

About this report:

Next Generation Shoppers – A whole new shopping experience

Beyond digital natives are upcoming online shoppers who are super savvy and super demanding. Looking into the future we explore how online retailers can build profitable relationships with a game changing generation.