Sub-Category Page Best Practice
The Website Excellence Series:
The Website Excellence Series is produced by Power Retail and veteran digital strategist Greg Randall. With deep insights, and a comprehensive guide for online retailers, this series provides clear vision into how to drive sales and profits online whilst supercharging your overall website.
Sub-Category Page Best Practice:
As the third guide in the series, this book delves deep into the crucial structure and organisation of sub-category pages on both desktop and mobile devices. Many would argue that the sub-category page is the one consumers engage with the most, therefore an understanding of the best practice is crucial to retailers.
Discussing in detail the pages which display lists of products in a thumbnail format, Randall explores where consumers have the first chance to see groups of products that represent some form of alignment to their buying intent, and is where a retailer’s merchandising strategy begins.