Website Excellence Series
Sub-Category Page Best Practice

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The Sub-Category Best Practice, as the third in the series, delves deep into the crucial structure and organisation of sub-category pages on both desktop and mobile devices. This book provides detailed guidance on pages which display lists of products in a thumbnail format.

The sub-category page is where consumers have the first chance to see groups of products representing some form of alignment to their buying intent and is where a retailer’s merchandising strategy begins. Many argue that the sub-category page is the one consumers engage with the most, so how the page is presented can make or break online experiences.