The 2014 E-Commerce Marketing Gospel (eBook)

5 out of 5 based on 1 customer rating
(1 customer review)


Published by Power Retail, The E-Commerce Marketing Gospel is a comprehensive resource for e-commerce and digital marketing professionals, offering over 150 pages of insightful, invaluable advice from Australia’s leading e-commerce content publishers.


Power Retail’s sixth print publication, The E-Commerce Marketing Gospel, will appeal to any brand, retail or digital marketing managers looking to tune up their digital marketing smarts with practical, tactical ideas and strategies for:

  • Brand building online
  • Loyalty and CRM
  • Promotions
  • Technology enablers
  • Marketing automation
  • Delivery and fulfilment optimisation
  • Customer service
  • Social media campaigns
  • Blueprints for high performing emails, landing pages, merchandising and mobile sites
  • Content marketing strategies and success stories
  • Improving SEO and Digital Marketing
  • Acquiring customers online and offline
  • PLUS special feature sections:
    • Top 10 examples of local Social, Mobile and Integrated Marketing campaigns
    • Retailer Case Profiles
    • Design Guide

1 review for The 2014 E-Commerce Marketing Gospel (eBook)

  1. 5 out of 5


    This is a great book. As a web designer/developer I found the “Ten Apostles” most useful. It’s where the aim, strategy, results and campaign metrics are shown for successful online ventures. While I work with mainly micro-businesses, having this information is powerful in demonstrating what works online.

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