E-Commerce Leaders’ Playbook
The 2018 E-Commerce Leaders’ Playbook

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About this Report
This is the seventh edition of the annual Playbook, featuring the now-staple Top 100 Australian online retailers. This Playbook includes best practice advice, case studies and design guides, this is an invaluable resource for e-commerce professionals.

Over 350 pages of online retail best practice, research, trends, tips and guides. Take vital insights away from a host of local and international retailer case profiles including Alibaba, Uniqlo, ASOS, The Iconic, Coles and Lorna Jane. See how the market is turning with the Online Retail Benchmarking Study and search through the Asia-Pacific Solution Providers Directory to find who will bring your next idea to life. With features including: Find Your Point of Difference, How Can Australian Retailers Fend off Amazon?, E-Commerce and the Human Resource Impact, E-Commerce Predictions and more!

Report Contents:

  • Retailer Profiles – International
  • Retailer Profiles – Australia
  • Benchmarking Study
  • Practical and Tactical
  • Road Test
  • Design Guide
  • Australian Top 100
  • New Zealand Top 20