Website Excellence Series
Home Page Best Practice

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This 99-page guide delivers invaluable insights on the best practice rules that need to be applied when determining placement, treatment and behaviours of home page elements.

In this current retail environment, it is now more important than ever that retailers ensure best practice guidelines are met. This E-book will teach you why and how the application of best practice is important to the entire digital channel and how it expedites a retailer’s digital evolution. It is vital to understand the importance and impacts of the right search box placement and treatment in the header and how this contributes to creating great online experiences for the consumer. You will also learn the differences in page element treatment across devices (desktop and smartphones), what extra effort needs to be applied to ensure best practice is leveraged on smartphone screens and understand how Australian and global retailers are leveraging best practice in action.