Amazon Ramps Up 1 Hour Delivery

By Grant Arnott | 20 Mar 2015

Amazon is expanding its Prime Now one-hour delivery service into more cities across the US, as competition in the online high-speed delivery space heats up.

First launched as a test case in New York’s high density Manhattan borough, Amazon is branching out the Prime Now one-hour delivery service to the cities of Baltimore and Miami on the East Coast of the United States.

The service is an extra perk of the increasingly popular Amazon Prime membership, which first began as a loyalty program offering members free two-day shipping for a $99 per year subscription. Now, an Amazon Prime membership comes with a multitude of perks beyond free shipping including music and video streaming.

Today, Amazon Prime customers in Manhattan, Baltimore and Miami are able to access tens of thousands of items through the Amazon Prime Now mobile app and get two-hour deliveries for free, with an option for one-hour delivery (only available in selected zip codes) for USD $8.

Rapid tightening of delivery windows for e-commerce parcels is one of the hot topics in 2015, as US customers respond enthusiastically to high-speed delivery options such as Google Express and eBay Now, while big box retailers manouvre to offer their own same day delivery service along with click and collect.

Amazon has flagged that it has plans to roll out more Prime Now locations throughout 2015.

Locally, the race for online retail immediacy continues, with The Iconic offering 3 hour delivery in Sydney plus Saturday delivery, and more recently eBay and Woolworths joining forces to offer eBay parcel collection points via Big W and Woolworths stores.