Amazon Launches Exclusives Store

By Rory Betteridge | 13 Mar 2015

Amazon Exclusives, a new offering from the online marketplace giant, was launched yesterday, with some less-than-exclusive products.

Amazon users are being given an advance look at brand new products with a new section of its online marketplace, Amazon Exclusives.

Announced in a press release yesterday (courtesy of BusinessWire), Amazon Exclusives is said to give shoppers “direct access to innovative new products from popular up-and-coming brands”, in a range of categories from the latest electronics products to fashion, outdoor goods and toys, including several products featured on the television show Shark Tank.

“Our mission on behalf of customers is to make Amazon the destination for brands and innovators to launch and sell their products, providing our customers early access to new products,” said Peter Faricy, Vice President of Amazon Marketplace. “We understand that helping brands gain exposure for their award-winning new products is beneficial to customers that desire to be the first to have the hot new item.”

Such hot new items include the Jackery Mini Portable Charger, Hot Chocolate Design’s Chocolaticas Mariquita Women Mary Jane Flats, and Zackees LED Turn Signal Gloves for cyclists.

But the Amazon Exclusives name may be a bit misleading; Digital Trends reports that while Amazon can lay claim to being the only ‘major’ retailer supplying products from the Exclusives range, they may also be found in physical stores, or from the manufacturers’ own sales channels.

“The companies and individuals behind the products get exposure they’d be unlikely to find otherwise,” reports Kristofer Wouk, “and according to the press release… shoppers get the best price on these items.”

One big advantage to Amazon customers is that the orders are fulfilled through Amazon’s own delivery network and not the sellers’, meaning Amazon Prime members are able to claim the usual Free Two-Day Shipping on any Exclusives product.

The new offering comes at the heels of Amazon’s latest venture overseas, a branded online store on Chinese rival Alibaba’s Tmall marketplace.

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