In a bid to improve its already substantial service offerings, Amazon has released its latest delivery option for Prime members – in-car delivery.
According to reports from Amazon, Prime members will be able to download the Amazon Key app, link it to their compatible car, and then order straight from Amazon for delivery to their car, whether it’s parked at home, work, or other publicly accessible locations.
“In-car delivery is available at no extra cost for Prime members and is available today in 37 cities and surrounding areas across the U.S. with more cities rolling out over time. Delivery is available on tens of millions of items sold on Amazon.com and works with Same Day, Two-Day and Standard Shipping,” Amazon said in a press release on Tuesday.
In the lead up to this announcement, the e-commerce giant gave a handful of its customer’s access to the in-car delivery service.
“The in-car delivery option is another way Amazon helps ensure that my order is delivered safely and conveniently. Setup was super easy for my OnStar-equipped car—I granted Amazon Key permission to open my car’s trunk and the ability to relock my car when done, and that was it,” said Scott L. from Miami, one of the Amazon Prime members who received early access to the service. “I can’t wait to check my car’s trunk to see what’s delivered next!”
To ensure there are no glitches with delivery, Amazon recommends customers check the Amazon Key App on the day of their scheduled delivery to make sure their car is parked within range of the delivery location. Consumers will then receive a notification with details on the four-hour delivery window. Through the app, users will also be able to tell when the package has been delivered, including what time the car was unlocked and then locked again.
According to Peter Larsen, Amazon’s vice president of delivery technology, the company has had an overall positive response from the launch of the Amazon Key app in November last year, so in-car delivery was the next logical step for improving the shopping and delivery experience for consumers.
“In-car delivery gives customers that same peace of mind and allows them to take the Amazon experience with them. And, with no additional hardware or devices required, customers can start ordering in-car delivery today,” Larsen said.
Australian retailers are also working towards creating seamless, faster delivery services for online customers, as Coles announced a new partnership with Airtasker just last week, and more and more online brands, including the likes of ASOS, are offering same-day and next day delivery services to metro customers.
So far, in-car delivery has only been made available for owners of select vehicle models who are Prime members in the U.S, however, with Amazon Prime expected to launch in Australia in the next few months, Australian consumers are expected to have access to a host of Amazon’s extra shopping and delivery services in the not-so-distant future.