Amazon Prime Hits 100 Million Subscribers, Bezos Still ‘Not Content’

April Davis By April Davis | 20 Apr 2018

Amazon has been making news both locally and internationally over the past few months, and the latest Amazon Prime announcement is a testament to the company’s always-growing stature.

In his latest report to shareholders, Amazon’s CEO, Jeff Bezos finally revealed how many paid Amazon Prime subscribers there are across the globe. He reports that the online loyalty program has now surpassed 100 million subscribers, but despite strong results, he claims there’s still more to do.

“One thing I love about customers is that they are divinely discontent. Their expectations are never static – they go up. It’s human nature,” he wrote. “We didn’t ascend from our hunter-gatherer days by being satisfied. People have a voracious appetite for a better way, and yesterday’s ‘wow’ quickly becomes today’s ‘ordinary’”.

One of the points Bezos highlights in the report is Prime’s performance over the 13 years since its release. In 2017, Amazon reportedly shipped five billion items through Prime, worldwide. The company also claims it had more new memberships in 2017 than ever before. These results were consistent both in the US and across the countries where Amazon Prime is already available.

Amazon Prime truck

Amazon Prime now has more than 100 million paid subscribers, worldwide.

In the last 12-months, Prime has been introduced in Mexico, Singapore, the Netherlands, and Luxembourg, with rumours circulating that an Australian release won’t be far behind.

After Bezos published his annual letter on Wednesday, shares in Amazon reportedly rose by 1.5 percent, as investors took note of Bezos’ ability to push into new markets and find fresh revenue streams.

This is despite the escalating tension between Amazon’s Bezos and President Donald Trump; amidst accusations, the global company doesn’t pay its fair share of taxes thanks to deals with the US postal office. If Trump gets his way, Amazon could end up spending more on its existing postage services.

Marking the 20th anniversary since Bezos’ first shareholders’ letter, the founder and CEO reiterated Amazon’s ultimate goal of being “Earth’s most customer-centric company,” which, in his own words, is “no small or easy challenge”.

“We know there is much we can do better, and we find tremendous energy in the many challenges and opportunities that lie ahead,” he said.

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