Amazon Ramps-Up its US Delivery Game

April Davis By April Davis | 25 May 2018

Amazon in the US has rolled out Map Tracking, allowing customers to pinpoint the exact location of their package as it’s being delivered. Will Amazon Australia follow suit and implement improved parcel tracking services?

Originally announced in November last year, the US-based marketplace has now completed the rollout of its latest delivery feature – Map Tracking. Amazon recently confirmed the service is now available to all US customers, after reports by a technology website in the states, Android Police, circulated saying all customers could officially get live updates on their parcel’s location.

Amazon delivery services

Amazon’s latest service, Map Tracking.

At the same time as Amazon was confirming the final release of its updated tracking services, the country’s main postal service, USPS was having trouble maintaining its own delivery tracking service, as users took to Twitter to vent their frustration over the system being down.

order fulfilment

Tracking services at USPS crashed as Amazon releases Map Tracking.

Map Tracking will give Amazon customers an estimated day and time of arrival, as well as more in-depth information, including how many stops the driver has to make before he/she delivers a specific parcel. Consumers will also be able to track the driver’s progress on a map, much like the services already provided in Australia by food delivery providers, like Uber Eats.

“The Amazon Map Tracking feature is another delivery innovation we are working on to improve convenience for our customers and provide them greater visibility into their deliveries,” Amazon spokeswoman Alana Broadbent said.

Fast and convenient delivery services is a key area of focus for Amazon, with the recent release of its in-car delivery services where drivers can safely leave packages in a person’s car, or, even in their homes marking the next generation of online delivery services.

With Amazon breaking into the Australian market late last year, other local retailers are scrambling to meet increasing consumer expectations with order fulfilment services. For instance, the ICONIC recently trialled a one-hour delivery service at Mercedes-Benz Fashion Week in Sydney, while International players like Zara offer three-hour delivery to metropolitan areas if an order is placed before 2 pm.

While there’s no official word on Amazon updating its delivery services down under, it is in the process of opening a second Australian fulfilment centre, which is likely to increase its capabilities in the future.

Once works are completed on its new fulfilment centre, Amazon will have delivery services based out of South-West Sydney and South-East Melbourne.

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