According to a statement released by Amazon, the global e-commerce juggernaut experienced a record-breaking festive season in 2018, with Amazon Prime driving increases in sales across the board.
Across its global network of shoppers, Amazon says it experienced its most profitable Christmas since the company first hit the e-commerce scene back in 1994, however, exact figures are yet to be revealed.
“This season was our best yet”, Jeff Wilke, Amazon’s CEO of Worldwide Consumers said in a statement. “We look forward to continuing to bring our customers what they want, in ways more convenient for them in 2019. We are thrilled that in the US alone more than one billion items shipped for free this holiday with Prime.”
Wilke also went on to thank the business’s employees for their hard work ensuring the company upheld its promise of fast and free delivery during the hectic sales period.
According to the statement, one billion items were shipped with Prime over the holiday period in the US alone. This included last-minute same-day and two-hour delivery services that saw the last product being delivered to a customer at 11.30 pm on Christmas Eve. Included in the last-minute parcel was a LEGO Super Heroes Captain America Building Kit, a Hallmark card, Greek yoghurt and shampoo. The five cities with the most Christmas Eve deliveries were San Francisco, Austin, Miami, Dallas-Fort Worth and Springfield, VA.
The company has also recorded its bestselling products and seasonal trends from the 2018 Christmas season, with many of the most popular products reflecting the items that were noted in the business’s 2018 trends report that was released in early-December.
In the US and across the globe, the L.O.L Surprise! Glam Glitter Series Doll with 7 surprises was the most popular toy, followed closely by the Nerf N-Strike Elite Strongarm Blaster and the LEGO Creator Mighty Dinosaurs Toy, to name a few.
Amazon also reported a boost in sales for its electronics, private-label and fashion shopping categories, with consumers jumping online to grab a Samsung Flat 65” 4K UHD 8 Series Smart LED TV, an Apple iPad, products from the AmazonBasics range, including baby wipes and scissors, and clothing from Calvin Klein and Nike.
While Amazon itself has patted itself on the back for its strong Christmas sales, it also noted that third-party sellers benefitted greatly from increases in traffic and conversions over the festive season. Over half of the items sold through the online marketplace over Christmas were reportedly purchased from small and medium-sized businesses, with Amazon claiming these sellers also had their best holiday season ever on the platform.
The business is yet to reveal actual earnings from its busiest shopping period, with the next update for investors not expected to arrive until it releases its next quarterly report.