ASOS Goes Animal Friendly, Bans Silk, Mohair, Feathers

April Davis By April Davis | 22 Jun 2018

ASOS’ updated corporate policy has revealed that it will stop selling products that contain animal by-products, with mohair, silk, cashmere, and feathers among the main materials being banned from its product range.

The global fashion and accessories e-tailer is the latest business to declare it will be going cruelty-free by establishing a more ethical supply chain.

ASOS firmly believes it is not acceptable for animals to suffer in the name of fashion or cosmetics… No animals should be slaughtered specifically to produce products sold through any of ASOS’ websites,” the e-tailer’s corporate policy says.

The company reportedly hopes to remove all of these items from sale by 2019, in support of the growing movement of sustainable and ethical fashion, and changing consumer attitudes.

ASOS is still expected to sell leather and lambswool products, but according to its updated policy, these materials will only be sourced from by-products of the meat industry.

“All animal materials used must be by-products of the meat industry… ASOS is committed to working with industry expert groups to support the ongoing research, development and implementation of animal welfare standards and transparency in the leather supply chain.

“ASOS is a member of the Leather Working Group and is working towards sourcing all skins from LWG rated tanneries, to ensure good environmental compliance and traceability.”

This is the second time ASOS has taken steps to reduce animal cruelty in the fashion industry, having removed angora, fur, and other rabbit products from its range earlier in the year.

The move comes as the fast fashion industry as a whole move towards creating animal-friendly shopping experiences, following the likes of Zara and H&M who have already made commitments to ban Mohair.

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