ASOS says that its new technology initiatives including ASOS instant, its same-day delivery service and Try Before You Buy have bore fruit for it, reporting a strong spike in sale in the December quarter.
Despite weakening consumer sentiment in the UK, ASOS was able to deliver strong financial results over the four months to 31st December 2017. Retail sales grew overall by 30 percent on a reported basis and 28 percent in constant currency, which ASOS attributes to its unique and differentiated product and proposition as well as key investments in technology.
ASOS reports accelerated performance in the UK with retail sales growth of 23 percent in a challenging market, continued strong customer engagement and a three percent rise in average basket value. Conversion rate was also up eight percent, up by 20 basis points.
“I’m pleased to report a strong performance during the period including peak. We achieved an exceptional performance in the UK, whilst momentum in international sales continued. We acquired 2.6 million active customers year on year and saw encouraging movements across all key customer KPIs,” said Nick Beighton, chief executive of ASOS.
“Velocity in our technology programmes continued, with a record number of releases. Our customer proposition was further enhanced in the U.K. with the launch of Try Before You Buy and ASOS Instant, our same day delivery proposition.”
“Following this strong start to the year, we remain confident in our full-year guidance and delivery of our planned investments in infrastructure to support our global ambitions,” Beighton added.
ASOS is an online fashion store for 20-something-year-old shoppers, selling on-trend fashion and offering a wide variety of fashion-related content to create a thriving fashion community. ASOS sells over 87,000
branded and own-label products through localised mobile and web experiences, delivering from its fulfilment centres in the UK, US and Europe to almost every country in the world.
The company tailors the mix of own-label, global and local brands sold through each of its eight local language websites in UK, US, France, Germany, Spain, Italy, Australia and Russia.
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