Over the last five years, Black Friday sales have been gaining momentum across the world, and Australia is no exception. This year, more Aussies are expected to flock online and in-store to grab a bargain than ever before.
A new analysis of consumer shopping habits during the annual Black Friday sales by Black Friday Global has revealed that 57 percent of Australians plan to shop both online and in-store, while 37 percent will shop exclusively online during this year’s sale.
“Google’s data suggests that in the last five years the interest of Internet users in this event has more than doubled,” the report says.
In Australia, consumer interest has reportedly increased by 614 percent, with the average shopper predicted to spend a whopping $263 during Black Friday. Although this is nothing compared to shoppers across the rest of the western world, with Canadians predicted to spend $488, while Americans are expected to fork out the most cash, at $515 per person.
As a result of greater awareness and interest in Black Friday, retailers across the globe typically experience an uplift in transactions over the sale period. In 2018, New Zealand is expected to see a 261 percent boost, Australia 1764 percent and Greece a huge increase of 2600 percent.
Australian shoppers aren’t the only ones jumping on board the Black Friday wave, as retailers are also offering discounts across the board to attract consumers. In Australia, Black Friday Global says the average discount will be 53 percent off in 2018, with clothing, electronics and shoes being the three most popular categories.
Last year, Black Friday was one of Australia’s biggest online shopping events. A number of local retailers – including Myer, Sephora, Portmans and David Jones – offered online and in-store Black Friday discounts. The promotional event reportedly saw Aussies drop more than $200 million in mobile purchases alone.
Similar trends in mobile shopping were recorded in the US, as 44.6 percent of retail site visits came from mobile devices. Although, sales in America were significantly higher than they were down under, as Adobe claimed revenue reached as much as $5.03 billion in online sales.
In Australia, Sydney had the highest percentage of Black Friday shoppers (34 percent), followed by Melbourne, Brisbane, Perth and then Adelaide.