While Myer’s online store is outstripping its competitors, the statistics show that Australian shoppers prefer retailers who only sell online.
There is further evidence that Australian retailers are missing out on their slice of the online shopping pie with 48 percent of consumers more likely to frequently buy from pureplay retailers, compared to 17% for bricks and mortar stores.
The findings were revealed in Nielsen’s Global Consumer Confidence Survey for Q3 2011. The report clearly demonstrates just how much Australian consumers are beginning to shop online, with 15.9 million people utilising the internet each month – a huge number considering our total population of 22.6 million.
Other statistic revealed by the report indicate that:
- 48% of consumers frequently buy from pureplay retailers.
- 17% frequently buy from bricks and mortar stores.
- 14% have never shopped online.
- 13% choose to buy from sites that enable purchases from multiple stores.
- 9% are more likely to buy from a site that sells through catalogues or via telephone.
- 24% of consumers said they use social media to make purchase decisions.
The report also reveals which retailers saw the greatest growth in unique audiences to their sites in the three months leading up to December 2011. Myer tops the list with 61% growth, alongside Westfield. The heavy hitters are then followed by JB Hifi, Dick Smith Electronics, The Good Guys, Target Australia, Woolworths, Big W, oo.com.au and Kmart.