Recent figures released by Bookworld cement its claim as Australia’s largest online bookstore, as Aussie shoppers continue to prefer buying local.
Having evolved out of Borders’ online store, the Bookworld tale is that of the ultimate comeback: a business rescued from tragedy is now marked by success.
That success is highlighted by the brand’s new claim – it has become Australia’s largest online bookstore, with a range of over 13 million books, 215,000 CDs and 22,000 DVDs available via its website.
If these numbers aren’t impressive enough, the company has also revealed that it shipped 650,000 items in the past 12 months, serving just short of 5 million visitors to its website (according to Experian Hitwise data, August 2012).
Bookworld CEO James Webber believes these figures put the brand in poll position for Australia’s largest online bookstore, while also highlighting the tremendous rate of growth it has experience in the past year.
“The growth we have seen in the past year has been fantastic,” he says. “Online shopping in Australia comes down to three things: low prices, quick delivery and a big range. We have spent the past year ensuring our customers get the best experience in each of these areas.”
Bookworld’s current, physical book sales have increased by 150 percent on the previous year, assisted by the rebrand from Borders to Bookworld, the launch of its Citizen VIP loyalty programme (130,000 members have joined since launch) and the introduction of its Amazon Price Guarantee.
“We promise to beat any book price on Amazon by 10 percent, which shows how competitive we are,” Webber explains. “We want Australians to start buying their books here rather than shopping with the major overseas companies.”
Bookworld, which now employs 36 people, provides proof that Australian consumers will shop with local retailers where feasible, and should therefore hope to enjoy future growth as the sector continues to grow as well.
“We are a proven example that there is life outside of the bricks and mortar stores and that Australians, when provided with the right services, would rather support local business than shop overseas.”