Catch Group Unveils Plans to Capture Online Homewares Market

April Davis By April Davis | 04 Oct 2018

Catch Group has announced the launch of its new online magazine, TheHome.com.au, which it hopes will help empower consumers to make big-ticket purchases online.

Catch has unveiled its new home and lifestyle website, as part of a broader plan to take advantage of the industry-wide boom to the homewares shopping category.
“Industry-wide, the homewares category grew by 21.3 percent last year proving that customers are becoming more comfortable purchasing furniture and homewares online,” Nati Harpaz, the CEO of Catch Group said.
At the helm of the Catch Group’s latest online venture is Managing Editor, George Ierodiaconou. Coming from a media background, Ierodiaconou has worked across key Australian businesses like Domain, The Weekly Review and Leader Community Newspapers, to name a few.
“Design and lifestyle go hand in hand,” he said in a statement announcing the website’s launch. “My vision for The Home is to create the most compelling content and tell the story of the unsung heroes of the design world and those who are passionate about better living.
“I’m thrilled to be offering readers the best ideas and advice as well as the chance to tap into the best prices for premium products,” Ierodiaconou said.
While the new e-magazine will feature content from prominent Australians within the health and lifestyle sector, such as Pete Evans and renovation Queen, Cherie Barber, it will also act as a content-driven advertising platform.

Catch launches magazine

Consumers visiting Catch’s new online magazine will be redirected to the brand’s online shopping hub.


The main categories for the website are Décor, Insider, Recipes, Inspiration and How To, with a not so subtle Shop Now option sitting prominently in the site ‘s header. In fact, a large portion of the website will serve as an online store, creating an extra source of revenue for Catch Group’s expanding portfolio of businesses.
Over the last 12-months, Catch Group has lodged $25 million in asset write-downs, resulting in a $17.8 million loss in 2017. However, despite the goodwill write-downs, the company’s sales have reportedly increased 50 percent year-on-year, with revenue of $306 million and earnings of $16 million EBITDA in 2017.
The company has also been through a recent period of growth, with The Home online publication marking the latest in a long list of brand expansions. For instance, in April this year, the company launched its first online brands’ outlet store, Catch Outlets less than a month after the Catch marketplace entered the New Zealand market.
The new lifestyle publication is now live, with a wealth of editorial content and a number of Catch’s marketplace sales featured across the site’s home, inner pages and site redirects.
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