Deloitte Survey Has the Online Shopping Statistics for This Christmas

By Samantha Youl | 11 Nov 2011

Deloitte’s 26th annual holiday survey find e-tailers in a good position this Christmas. Especially e-tailers with free shipping! 69% of consumers choose to shop from sites with free shipping!

This Christmas will be a strong one for online retailers, especially those with a free shipping policy. Deloitte’s annual holiday survey of consumer spending intentions and trends has found that 48% of consumers will shop online for gifts this year.

The Internet is now tied in first place as a favourite Christmas shopping destination, along with discount stores. This is due to the competitive prices available and the enticing offers of free shipping. 69% of consumers say they are more likely to shop with online retailers who offer free shipping, while 48% think that competitive prices are the draw card.

But bricks and mortar stores are still in the game due to the 71% of consumers in the Deloitte survey who say that they engage in multichannel shopping, they browse online and then head in store to make a purchase. 32% of consumers say that retailers who have a website and a bricks and mortar presence are valued highly.

A mobile presence will also be a strong factor for online holiday shopping, 42% of those surveyed say they will use their smart phones for purchases. While over half say that they will compare and check prices while in store.

Not only will the younger generation be enjoying the discounts that online shopping brings, but 30% of consumers aged 45 and older are also planning on using the Internet to make Christmas purchases in 2011.

Vice Chairman and US Retail and Distribution Leader, Deloitte LLP, Alison Paul says “retailers should deliver tailored messages and incentives across multiple platforms to these customers.  Retailers should also actively market their online and mobile capabilities in the store, so shoppers know they can instantly access that retailer’s merchandise and promotional information virtually anywhere.”


2 thoughts on “Deloitte Survey Has the Online Shopping Statistics for This Christmas”

  1. Mark Freidin says:

    It’s important for readers to realise that the content of this article is focused on the US market not the Australian market

  2. Ali says:

    A lot of comentators bang on about the “importance of offering free shipping” but does the statistic really tell us that? Apparently “69% of consumers say they are more likely to shop with online retailers who offer free shipping”. Does this mean we should rush out and all increase our prices so we can offer free shipping (after all, “free” doesn’t really mean “free” it means “built in to the price”)? Do 31% of consumers really prefer to pay shipping than not pay shipping?.

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