eBay Australia has announced a new partnership with popular loyalty program, Flybuys, which will reportedly allow online shoppers to collect and redeem points with the 40,000 Australian retailers selling on the platform.
An estimated 11 million eBay users are now able to link their eBay accounts to Flybuys and collect one point for every $2 spent on eligible items across the site. According to the e-commerce platform, buyers will also have the opportunity to snatch up regular bonus offers, allowing shoppers to increase their points a lot faster.
“We know Aussies love rewards points, and at eBay innovation is the focus for our connected community,” said Julie Nestor, the chief marketing officer at eBay.
“It was a no-brainer to partner with Flybuys to achieve this as we continue to evolve our own platform in order to stay the number one online retail choice in Australia.”
This partnership is expected to be the biggest expansion of the Flybuys rewards system since it partnered with Velocity Frequent Flyer back in 2016. Presently, Flybuys estimates that more than 60 percent of Australian households actively use the rewards system, and will now be able to redeem their points for eBay vouchers while shopping online.
“We are always looking for new and innovative ways to help our members collect and use more Flybuys points and ensure they are rewarded in a meaningful and exciting way, said Alex Chruszcz,” the general manager of Flybuys.
“We are delighted that eBay shoppers can now be rewarded with Flybuys points and our members can benefit from the addition of another fantastic partner to the program. We want to continue to work with the best brands in Australia to ensure we are offering the most rewarding experience to our members.”
According to Nestor, this new partnership is a unique approach to customer loyalty in an online marketplace, with 80 of Australia’s largest retailers reportedly using the online platform to reach a broader consumer base.
“This new partnership with Flybuys will give shoppers the chance to collect points at stores they already love, with new ways to pay for their online shopping,” she said.
The partnership is also expected to benefit smaller businesses who are active on eBay, with research showing that 62 percent of small eBay businesses believe a loyalty program would help their business compete with larger retailers, and 71 percent of them believe it would be too expensive and too difficult to set up their own rewards program.
“This partnership opens our small business retailers up to millions of active Flybuys members, and on the flip side – creates a simple avenue for the millions of eBay users to join the Flybuys program and collect points on their regular online eBay spending to redeem on thousands of rewards on offer,” said Nestor.
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