Flash Fashion: brandsExclusive Due to Update Website, App

By Campbell Phillips | 20 Jun 2013

On the verge of its fourth anniversary, flash sales website brandsExclusive is busy preparing to launch a new look interface for its website as well as a new mobile app.

Members-only fashion and apparel retailer, brandsExclusive plans to celebrate its fourth anniversary with a complete overhaul, as it announces the unveiling of a new look website and mobile application.

Founded in 2009, brandsExclusive is one of Australia’s leading online flash sales sites with more than 800 local and international fashion partners offering savings of up to 70 percent off. The company attracts more than 70,000 new members joining each month, and can now count 1.6 million Australians as its total membership.

Launching next Tuesday (25/6/13), the new website design is intended to ensure smoother navigation and a better user experience for customers. The full range will be clearly available from the home page, including fashion, living, kids, beauty and wine products.

brandsExclusive has described one of the key elements to this website relaunch as its improved filtering and sorting function, which aims to help customers find the right product even faster. However, it has also reported that improving the level of content detail on every page is also a priority.

In contrast, brandsExclusive’s in-house developed iOS app has been redesigned to include a new search option, as well as social sharing for products. Founding Director Daniel Jarosch says changes to the app have been made with the mobile customer at its centre.

brandsExclusive's new app

Developed for iOS, brandsExclusive’s new app is due for release next Tuesday, June 25.

“Innovation by top Australian e­‐tailers is fuelling the mobile shopping trend, and brandsExclusive has always stayed ahead of the curve to deliver the best, most convenient shopping experience to its members. Up to 50 percent of our purchases are now being made via mobile,” says Jarosch.

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