According to the online fashion and apparel retailer, it’s seventh birthday sale has already boosted its daily sales by as much as 400 percent.
On Tuesday morning, The ICONIC announced it would be holding a 30 percent off sale to celebrate its seventh birthday. Today, the brand has decided to extend its sale until midnight Thursday, October 11, after seeing a 400 percent uplift in orders on the first day of the sale.
The ICONIC has also released a list of its top 20 best sellers of the birthday sale so far, with items from LEVI’S, Converse, Ray-Ban and Nike all making the cut.
In an email to Power Retail, company representatives said a deconstructed denim skirt from LEVI’S has been the number one selling item over the last 48 hours, followed closely by a black and white spotted dress from Calli. Of the 20 bestselling items, 16 were from the clothing category, with the remaining four coming from The ICONIC’s shoe and accessory ranges. This is in line with the company’s findings in its first Birthday Trend Report, where the company named leopard printed clothing, women’s suits and jeggings as some of the most popular items on the site.
Although, the top 20 list from the last 48 hours does differ from the company’s top seven sellers from 2018, with the Chuck Taylor All Star Ox shoe from Converse being the only item to make it on both lists.
The ICONIC says it’s experienced unprecedented growth over the last 12-months, and in the seven years since its inception, shipping more than 13 million orders since opening its online doors in 2011.
And according to Patrick Schmidt, the CEO of The ICONIC, the brand is showing no signs of slowing down.
“There’s definitely no feeling of ‘Seven Year Itch’ here at THE ICONIC as we celebrate our seventh birthday, and it’s a milestone we couldn’t be more proud of,” he said. “We’ve welcomed over 300 new brands to THE ICONIC since our last birthday, taking us to over 1,000 brands on site – that’s almost one new brand for our customers to shop every single day,” he said.
In its birthday report, the company also boasted that customers have spent “the equivalent of 1,000 years” shopping on the site in 2018 alone, a figure the company hopes to increase in years to come.
Despite reporting heavy losses in 2017, the company says it’s on track to make a profit by the end of 2018. According to Schmidt, The ICONIC has tripled its sales in the last three years and is projected to hit $1 billion in profits within the next three.
“We have very loyal and very happy customers. That means a lot of repeat purchases, and we have recommendations from people who shop with us to people who haven’t shopped with us,” he said.
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